Do You Really Need A Blog?
So, do you really need a blog?
Well, the short answer is no, you don't. Businesses grew and thrived long before the advent of the interweb. However, having a focused, purposeful blog is one of the best ways to connect to your people, your customer, your tribe. Plus Google will love you.
So the longer answer is yes, you probably do need a blog 😁. I shall explain, read on peeps...
A lot of small business owners I meet tell me they’ve thought about starting a blog but then they say things like...
“I’m not sure what the point of it is?”
“It will take too much time”
“My business doesn’t need it”
“Who would read it”
“I’ve nothing to write about”
The purpose of your blog is simple. It is to help you get more customers by showing them how your business solves their problems.
Your blog doesn’t necessarily need to get hundreds of visitors every day or have hoards of people following it. It just needs to help a total stranger trust that you know what you’re talking about. And the best way to do that is to talk about it!
So, how does a blog help your customers trust you?
By providing interesting and useful content
By demonstrating your expertise
By showing that you understand their situation and are the perfect solution to their problem.
By being inspirational or aspirational - so they want to get in touch and buy your 'thing'
By giving them tips or resources they may not know about
By answering any questions or concerns you know they have.
Now, if you think you haven’t got anything to talk about - I can guarantee if you and I were chatting - you probably could talk for hours about your thing - whatever your thing is - chiropractor, hand-carved bread boards, graphic designer, abstract painter, celebrity rubber duck trader (yup, that really is a thing - just look on e-bay!). I've already written a post on 30 Blog Post Ideas For Creatives and no matter what your industry is, I'm sure many will be appropriate.
This isn’t about giving away all your secrets - it’s just to prove that you know what you’re talking about and if you can do it in authentic, interesting way - even better. No matter where you are in your career, you’re probably ahead of your reader - so give them as many reasons as possible to hire you/buy from you.
Now, onto our friend Mr.Google.....(and other search engines)
You know what Google likes? Actually Google doesn't 'like' anything, Google is a robot, a computer program, a non-human that is trying to understand if your website offers what its' customers (that's you and me) have searched for. It can however work out that if you are publishing new relevant content on your site (and a blog is a great way to do this) then that is a better experience for visitors than an old site that hasn't changed since 2009. So your site will appear higher up the results than an older unloved site. Now this is simplifying things and there are a ton of other factors involved in how search engines work, but useful, relevant content is definitely king with Google.
So no, you don't reeeeally need a blog, but if you want your website to help grow your business (and why wouldn't you?) then having a blog is one of the best ways to help. Remember, don’t expect (especially in the beginning) to get tons of traffic. Just start, don’t overthink it, listen and really get to know what your customers want - then give them more of that.